You may be thinking that the speed of the internet connection for your business doesn’t matter, as long as there’s a connection. Unfortunately, many established and new businesses fall into this trap of thinking they can save money. But, investing in a fast connection is literally worth your time and efforts. With a faster connection, you can be more productive, which then makes your business more profitable.
Just think about any of the local businesses you frequent (like a gas station, grocery store, or bank). Imagine that business struggling with a slow internet connection. Whenever a customer uses a debit or credit card to pay for their goods, he and other customers must wait for the card machine to connect to its server, verify the payment method as not stolen, verify funds available, then return this information to the device in the store. Whew! That is a lot of waiting! Due to waiting, some customers in the line have decided to put their items back and go to a different store. Some are just so angry that they take their anger out of the store employee. Almost all of them will decide to try a different store next time. This is a situation that could have been avoided by a faster internet speed. Money was lost and their reputation for quick checkouts is tainted.
Another example of how money can be lost due to a slow connection is when a business must consult an online inventory to give updated pricing and in-stock counts for customers. A customer may walk into a furniture store and inquire about a chair. He asks one of the store’s employees if the chair comes in any other color. The employee goes to check their online inventory. However, with their slow internet connection, it takes that employee a good 10 minutes just to see if the chair is available in a different color. By that time, the employee returns, only to find the customer has left and has probably decided against buying furniture in that store due to slow customer service. Once again, money lost for that business.
A final example deals with slow internet caused by connectivity issues. Picture a customer walking into a restaurant, eating his meal, then preparing to pay for his meal with a credit card. The waiter takes the card to run for payment but returns soon after and informs the customer that their credit card server isn’t connecting at that moment. So, what is the customer supposed to do? He doesn’t have cash, so how is he supposed to pay for the meal he just ate? At this point the customer is getting angry because he will have to find a nearby ATM to get some cash to pay for his meal. The ATM is probably not affiliated with his bank, so he will be charged a fee for a cash withdrawal. The customer returns with the cash angry and will more than likely never return to that establishment.
A slow connection and connectivity issues costs money from lost productivity and poor customer relations. Ensure your business is not loosing money because of a slow or outdated internet connection. Upgrade and see the change fiber makes to your business profits. Choose fiber internet with Aura Fiber! With access to the latest fiber-optic network, Aura Fiber will give your business a competitive advantage.